I’m obsessed with grids, layouts, colour, and type. I spend hours on the web bookmarking designs I love. I believe that good design is not just beautiful, but also well-researched, effective and user-friendly.
I've worked on several websites and over a hundred mobile apps, with clients ranging from Fortune 500 companies to small businesses. I am a team player and can work well under pressure and tight deadlines.
Visual & Technical Skills
I am proficient in Adobe Creative Suite and Sketch, with working knowledge of HTML5, CSS3, XCode and Android Studio. I believe these skills contribute to the overall quality of my work.
I have a Marketing degree and worked in Advertising and Social Media before I became a designer. I understand target markets, consumer behaviour, and the importance of user testing and research.
Product UX/UI Designer
Invoke Digital | Feb 2018 - Present
At Invoke, we create digital products that focus on business model innovation, user-experience design, and agile development. We incorporate product strategy, rapid prototyping, user testing, interface design, and go-to-market strategies to create the foundation for these new digital products.
Clients I’ve helped so far: Toyota, Fuck Cancer, Tacofino, and BCAA.
HSBC | Sep 2017 - Feb 2018 (6 mos)
During my 6-month contract, I co-designed HSBC Wealth Compass, a major commercial banking application for investing in mutual funds online. I created web and mobile interfaces based on existing brand guidelines, built and user-tested prototypes using Sketch and InVision, and worked with stakeholders in an agile environment to collect ideas and feedback for continuous improvement.
UX/UI Designer & Production Design Lead
Eventbase Technology | June 2014 - May 2017 (3 yrs)
As a UI designer, I implemented client branding and optimized visual design for over a hundred mobile apps. On the UX side, I created wireframes for new product features based on research findings, followed by high-fidelity mockups and theming keys for the development team.
As Production Design Lead, I provided ongoing design reviews and design quality assurance for our app. I help set goals and priorities for the Production Design Team, and recruited and trained new designers.
Project Manager & Social Media Consultant
October 17 Media | April 2012 - June 2014 (2 yrs 3 mos)
My tasks included managing website design and development projects, social media consulting, community management, SEO and paid search, executing online contests and campaigns; and later, graphic design.
One of my top achievements was the production and execution of Future Shop's 30th Anniversary campaign in 2012. It generated 8400+ contest entries, 3600+ e-newsletter opt-ins, and 1100+ social shares in 14 days. I also executed and promoted Lougheed Town Centre's Facebook Holiday Promo in 2013, which produced 1200 new Facebook Likes in 1 month.
MRM/McCann Philippines | September 2010 - October 2011 (1 yr 2 mos)
I managed all digital marketing efforts of Coca-Cola Philippines, which included Coke Red, Sprite, Real Leaf Green Tea, and the Live Positively campaign. I prepared project timelines and budgets, organized and led meetings, gave client presentations, and monitored campaign performance.
In 2011, I helped secure a $1 million partnership with Coca-Cola, which allowed us to attain our 2010-2011 revenue commitments. l also co-developed a Media Plan Template to improve campaign performance and budget tracking, resulting in higher productivity.
Emily Carr University of Art + DeSign
Certificate in Interaction Design Essentials
Completed March 2014
University of British Columbia
Bachelor of Commerce, Business Marketing
Completed May 2010