I am a UX/UI Designer with a passion for creating beautiful, effective, and user-centric designs.
I use my creative, technical, and critical thinking skills to solve complex problems with simple solutions. I believe that good design is not just beautiful but well-researched, with a solid foundation on product strategy and user feedback.
When I’m not obsessing over my latest project, I like to hike, travel, binge-watch the latest trend on Netflix, and draw.
Clients I’ve helped include:
Toyota, HSBC, Microsoft, IBM, Disney, Coca-Cola, and South by Southwest
Product Designer, Invoke Digital
2018 – 2019
Utilized product strategy, rapid prototyping, user testing, and UI best practices to create the foundation for new digital products.
UX/UI Design Contractor, HSBC
Co-designed HSBC Wealth Compass, a commercial banking application for investing in mutual funds online. Created web and mobile interfaces based on brand guidelines, built and user-tested prototypes, and worked with stakeholders in an agile environment to collect feedback for continuous improvement.
UX/UI Designer & Production Design Lead, Eventbase
2014 – 2017
UX/UI Designer – Implemented client branding and optimized visual design for over a hundred mobile apps. Created wireframes, high-fidelity mockups, and theming keys for new product features.
Production Design Lead – Recruited, trained, and led a team of two designers. Responsible for the overall quality, creativity and delivery of client projects.
Digital Project Manager, October 17 Media
2012 – 2014
Managed website development projects and executed digital marketing and social media campaigns. Other tasks: community management, content writing, SEO and paid search.
Account Executive, MRM/McCann Philippines
2010 – 2011
Managed all digital marketing efforts for Coca-Cola Philippines.